Digital SEO Strategist
Manchester | £25, 000 - £35,000 | Permanent
Our client is looking for a Digital Strategist to develop, track, optimise and implement their digital marketing campaigns across all digital channels. You should have a strong grasp of current marketing tools and strategies and be able to lead digital marketing campaigns that are integrated from conception, right through to execution.
Key skills & Responsibilities;
- Plan and execute all digital marketing proposals across a wide range of clients
- Collaborate with Account Managers and Developers to create landing pages and optimise the user experience
- Measure and report performance of all digital marketing campaigns and evaluate against KPI’s and ROI targets
- Identify trends, and optimise spend and performance based on the insights
- Brainstorm with the team for new and creative growth strategies
- Plan and measure experiments and conversion tests
- Collaborate with agencies and subcontractors
- Evaluate emerging technologies and consider adoption where appropriate
- Experience in optimizing landing pages and user funnels
- Solid knowledge of website analytics tools (e.g., Google Analytics, Majestic SEO, MOZ)
- Demonstrable experience leading and managing SEO/SEM, marketing database
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in setting up and optimizing Google Adwords campaigns
- Up-to-date with the latest trends and best practices in online marketing and measurement