Digital SEO Strategist

Manchester | £25, 000 - £35,000 | Permanent

Our client is looking for a Digital Strategist to develop, track, optimise and implement their digital marketing campaigns across all digital channels. You should have a strong grasp of current marketing tools and strategies and be able to lead digital marketing campaigns that are integrated from conception, right through to execution.

Key skills & Responsibilities;

  • Plan and execute all digital marketing proposals across a wide range of clients
  • Collaborate with Account Managers and Developers to create landing pages and optimise the user experience
  • Measure and report performance of all digital marketing campaigns and evaluate against KPI’s and ROI targets
  • Identify trends, and optimise spend and performance based on the insights
  • Brainstorm with the team for new and creative growth strategies
  • Plan and measure experiments and conversion tests
  • Collaborate with agencies and subcontractors
  • Evaluate emerging technologies and consider adoption where appropriate
  • Experience in optimizing landing pages and user funnels
  • Solid knowledge of website analytics tools (e.g., Google Analytics, Majestic SEO, MOZ)
  • Demonstrable experience leading and managing SEO/SEM, marketing database
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Experience in setting up and optimizing Google Adwords campaigns
  • Up-to-date with the latest trends and best practices in online marketing and measurement

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